Schema Markup Generator

Generate valid JSON-LD or Microdata structured data for 16 schema types. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

WebSite Fields

Your entries for other schema types stay saved when you switch tabs.

Site Name *

Site URL *

Description

Internal search URL template (optional)

Structured Data Output

Template incomplete: 2 fields need attention

- Site name is required
- Site URL is required

Schema.org validation check

This schema.org type has no dedicated Google rich result in the current Search Gallery. The Schema Markup Validator can still check its vocabulary and syntax.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": ""
}
</script>

Validate by copy, open and paste

Copy the markup, open a validator, choose its code option where shown, then paste. The validators do not support a reliable prefilled-code link.

How this could appear in Google

Simplified SERP preview

Example values

example.com

Acme Ltd

What the site is about

No special Google enhancement for this type right now.

Preview only. Google decides whether to show rich results; valid markup does not guarantee them.

Want schema added and validated across your whole site? Request a free SEO diagnosis.

What is WebSite schema?

WebSite schema is a top-level statement of your site's name, URL, and description, optionally paired with a SearchAction that points to your internal search results page. That SearchAction used to be what powered Google's sitelinks search box, the search field that could appear directly under a brand's listing for its own name.

Google retired the sitelinks search box in November 2024, so adding a SearchAction here will not bring that box back. The WebSite type itself remains valid schema.org markup, and some sites still add it as a clear, structured statement of site identity for other search engines and AI assistants that read schema.org data, separate from any Google-specific feature. Fill in the fields below and generate JSON-LD or Microdata output.

Frequently asked questions

Will adding a SearchAction bring back the sitelinks search box?

No. Google removed the sitelinks search box feature from Search results in November 2024, and WebSite plus SearchAction markup no longer triggers it.

Is WebSite schema still worth adding?

It is optional now that its main Google feature is gone. Some sites keep a basic WebSite block as a clear statement of site identity, name, and URL for other tools that read schema.org markup.

What goes in the search URL template?

Your internal search results URL with {search_term_string} in place of the query, for example https://example.com/search?q={search_term_string}. Leave it blank if you do not have on-site search.

Does every page need its own WebSite schema?

No, WebSite schema is typically added once, often in the site's global template or homepage, rather than repeated on every page.

Want your structured data reviewed and validated by a human? The technical SEO audit includes a full schema markup review. Not sure where to paste the code above? Read how to add schema markup to your website.

Other schema types

All schema types FAQ Article LocalBusiness Product Breadcrumb HowTo Organization Person Service JobPosting Event Video Review ItemList SoftwareApplication

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