Schema Markup Generator

Generate valid JSON-LD or Microdata structured data for 16 schema types. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

SoftwareApplication Fields

Your entries for other schema types stay saved when you switch tabs.

Structured Data Output

Template incomplete: 1 field needs attention

  • - App name is required

Google rich-result check

Google has a related rich result, but this example is missing a genuine rating value and count. Passing this tool’s basic checks does not establish eligibility.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "",
  "applicationCategory": "DeveloperApplication",
  "operatingSystem": "Web",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "GBP"
  }
}
</script>

Validate by copy, open and paste

Copy the markup, open a validator, choose its code option where shown, then paste. The validators do not support a reliable prefilled-code link.

How this could appear in Google

Simplified SERP preview

Example values

example.com

Schema Markup Generator

What the app does

4.6 (52)Free

Preview only. Google decides whether to show rich results; valid markup does not guarantee them.

Want schema added and validated across your whole site? Request a free SEO diagnosis.

What is SoftwareApplication schema?

SoftwareApplication schema describes an app or piece of software, its category, operating system, price, and, where genuine reviews exist, an aggregate rating. Google's software app rich result can show ratings, descriptions, and download links directly in search, but only when the markup includes a price and either an aggregateRating or a review, alongside the app's name.

That rating requirement matters: fabricating a score or review count to qualify for the rich result breaches Google's structured data policies, so only add ratingValue and ratingCount when they reflect real reviews you can stand behind. Fill in the fields below, including price (use 0 for free software), and generate JSON-LD or Microdata output. This tool's own schema markup, visible on the hub page, follows the same rule and lists no fabricated rating.

Frequently asked questions

What does Google require for the software app rich result?

The name, a price inside the offers property (0 for free apps), and either an aggregateRating or at least one review. Without a rating or review, the markup is valid schema but not eligible for that specific rich result.

Can I add a rating if I do not have real reviews yet?

No. Inventing a rating or review count to qualify for the rich result breaches Google's structured data policies and can lead to a manual action. Leave the rating fields blank until you have genuine reviews.

What goes in applicationCategory?

A schema.org application category such as DeveloperApplication, BusinessApplication, or GameApplication. Pick the closest match to what your software actually does.

Does this work for web apps as well as downloadable software?

Yes, set operatingSystem to "Web" for a browser-based tool, as this generator does for itself, rather than listing a specific desktop or mobile operating system.

Want your structured data reviewed and validated by a human? The technical SEO audit includes a full schema markup review. Not sure where to paste the code above? Read how to add schema markup to your website.

Other schema types

All schema typesFAQArticleLocalBusinessProductBreadcrumbHowToOrganizationPersonServiceWebSiteJobPostingEventVideoReviewItemList

Get Started

Want Your Schema Reviewed by a Human?

Tell me your site and CMS. The £495 audit reviews and validates your existing structured data against Google's Rich Results Test and gives you developer-ready fixes. Implementation is quoted separately or covered in a retainer.

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  • Identify the most useful next step
  • Answer your priority SEO question
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