Schema Markup Generator

Generate valid JSON-LD or Microdata structured data for 16 schema types. Select a schema type, fill in the fields, and copy the markup to your site. Not sure where the code goes once you have it? Read how to add schema markup to your website for the exact steps on WordPress, Shopify, Wix, and custom sites.

Event Fields

Your entries for other schema types stay saved when you switch tabs.

Event Name *

Attendance Mode

Description

Start Date *

End Date

Status

Image URL

Venue Name *

Street Address

City

Region

Postal Code

Country

Organiser Name

Organiser URL

Ticket Price

Currency

Ticket URL

Structured Data Output

Template incomplete: 3 fields need attention

- Event name is required
- Start date is required
- Venue name is required

Google rich-result check

Google has a related rich-result feature for this type. Eligibility also depends on page content, type-specific policies and Google’s test; a rich result is never guaranteed.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "eventStatus": "https://schema.org/EventScheduled",
  "location": {
    "@type": "Place",
    "name": "",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "",
      "addressLocality": "",
      "addressRegion": "",
      "postalCode": "",
      "addressCountry": "GB"
    }
  },
  "organizer": {
    "@type": "Organization",
    "name": ""
  }
}
</script>

Validate by copy, open and paste

Copy the markup, open a validator, choose its code option where shown, then paste. The validators do not support a reliable prefilled-code link.

How this could appear in Google

Simplified SERP preview

Example values

example.com

Reading SEO Meetup

What the event covers

Location · The Conference Centre, Reading

Preview only. Google decides whether to show rich results; valid markup does not guarantee them.

Want schema added and validated across your whole site? Request a free SEO diagnosis.

What is Event schema?

Event schema marks up something happening at a specific time and place, whether that is in person, online, or a mix of both, with an organiser and optional ticket details. Google's event rich result can show the date and location of your listing directly in search results, which is one of the more visible wins available from structured data.

The required properties are name, startDate, and location, with the location expressed as a Place for in-person events or a VirtualLocation URL for online ones. Fill in the fields below, choose the attendance mode, and generate either JSON-LD or Microdata output. Keep dates accurate and up to date, since Google can flag or ignore markup for events that appear stale or incorrect.

Frequently asked questions

What does Google require for an Event rich result?

name, startDate, and location are the required properties. For an in-person event, location needs a full address. For an online event, use a VirtualLocation with the streaming or joining URL.

How do I mark up a hybrid event?

Set the attendance mode to Mixed, which sets eventAttendanceMode to MixedEventAttendanceMode, and fill in both the venue address and the online URL fields.

What is eventStatus for?

It tells Google whether the event is still going ahead, cancelled, postponed, rescheduled, or moved online, so search results reflect changes rather than showing outdated details.

Do I need to add ticket details?

They are optional. Adding a price, currency, and ticket URL through the offers fields can make the listing more useful, but is not required for basic Event eligibility.

Want your structured data reviewed and validated by a human? The technical SEO audit includes a full schema markup review. Not sure where to paste the code above? Read how to add schema markup to your website.

Other schema types

All schema types FAQ Article LocalBusiness Product Breadcrumb HowTo Organization Person Service WebSite JobPosting Video Review ItemList SoftwareApplication

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