Aged Domains and Domain Collisions
An aged domain bought for backlinks averaged position 82 over three months. Two owned domains collided with new-build brand names before launch.
SEO Consultant vs SEO Agency
SEO consultant vs SEO agency: an honest comparison. Who does the work, what you pay for, which model delivers better ROI.
What is LLM Optimisation
LLM optimisation is the practice of making your content visible in AI-generated answers from ChatGPT, Bing Copilot, and Perplexity. What it involves and how to start.
How to Choose an SEO Consultant
Choosing the wrong SEO consultant costs time, money, and rankings. Here are the 7 questions every business owner should ask before signing an SEO contract.
What is E-E-A-T in SEO
What E-E-A-T actually is (not a ranking factor), how Google assesses it without a score, and why it now shapes AI Overviews and ChatGPT citations.
What is a Content Brief
A content brief is the document that separates content that ranks from content that doesn't. Includes a free content brief template, real examples.
How Long Does SEO Take
SEO commonly takes 3–6 months to show measurable results. Use dated milestones for crawling, indexation, rankings, clicks and enquiries.