Two of My 21 Sites Dropped 87% and 91% Within 24 Hours: Search Console Data, No Confirmed Cause
Two unrelated sites lost 87% and 91% of daily impressions within 24 hours of each other, 19-20 July. Full site table, four drop dates, no confirmed update.
AI Referral Traffic Study
GA4 data, 104 sites: AI sent 1.84% of sessions, 7.99 per 100 organic, in 90 days to 21 Sep 2026. By assistant, sector, and vs the original 12-site panel.
How to Calculate SEO ROI: Formula, Worked Example, Free Calculator
SEO ROI = (revenue from SEO minus cost) divided by cost. See the five forecast inputs, a worked example in pounds, and run your numbers in the free calculator.
Google CTR by Position: Benchmarks, Caveats and How to Measure Your Own
What AWR, First Page Sage and Sistrix report for CTR by position, why our portfolio figures were withdrawn, and how to build your own benchmark.
Managing 44 Websites SEO Data
Real Google Search Console data from managing a portfolio of 44 websites. Canonical splitting, title truncation at scale, page pruning results.