2 August 2026
AI Referral Traffic Study
GA4 data, 104 sites: AI sent 1.84% of sessions, 7.99 per 100 organic, in 90 days to 21 Sep 2026. By assistant, sector, and vs the original 12-site panel.
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5 February 2026
What is LLM Optimisation
LLM optimisation is the practice of making your content visible in AI-generated answers from ChatGPT, Bing Copilot, and Perplexity. What it involves and how to start.
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