{
  "monthly_retainer_entry_price": {
    "label": "monthly retainer: entry/starting price (all providers that state one)",
    "n": 61,
    "published": true,
    "median": 497.0,
    "q1": 300.0,
    "q3": 640.0,
    "iqr_width": 340.0,
    "min": 24.0,
    "max": 2000.0
  },
  "monthly_retainer_top_price": {
    "label": "monthly retainer: top stated price (providers with a stated ceiling only)",
    "n": 34,
    "published": true,
    "median": 1493.5,
    "q1": 996.0,
    "q3": 2000.0,
    "iqr_width": 1004.0,
    "min": 48.0,
    "max": 10000.0
  },
  "monthly_retainer_n_open_ended": 27,
  "one_off_audit_low": {
    "label": "one_off_audit: low price points (n=providers, not pooled endpoints)",
    "n": 5,
    "published": false,
    "note": "n=5 < minimum 8: not published as a median/IQR, raw points only."
  },
  "one_off_audit_high": {
    "label": "one_off_audit: high price points (stated ceilings only)",
    "n": 4,
    "published": false,
    "note": "n=4 < minimum 8: not published as a median/IQR, raw points only."
  },
  "one_off_audit_raw_low_points": [
    60.0,
    349.0,
    397.0,
    500.0,
    1500.0
  ],
  "one_off_audit_raw_high_points": [
    60.0,
    397.0,
    750.0,
    899.0
  ],
  "local_seo_low": {
    "label": "local_seo: low price points (n=providers, not pooled endpoints)",
    "n": 4,
    "published": false,
    "note": "n=4 < minimum 8: not published as a median/IQR, raw points only."
  },
  "local_seo_high": {
    "label": "local_seo: high price points (stated ceilings only)",
    "n": 3,
    "published": false,
    "note": "n=3 < minimum 8: not published as a median/IQR, raw points only."
  },
  "local_seo_raw_low_points": [
    350.0,
    350.0,
    395.0,
    650.0
  ],
  "local_seo_raw_high_points": [
    550.0,
    1050.0,
    1095.0
  ],
  "link_building_low": {
    "label": "link_building: low price points (n=providers, not pooled endpoints)",
    "n": 2,
    "published": false,
    "note": "n=2 < minimum 8: not published as a median/IQR, raw points only."
  },
  "link_building_high": {
    "label": "link_building: high price points (stated ceilings only)",
    "n": 2,
    "published": false,
    "note": "n=2 < minimum 8: not published as a median/IQR, raw points only."
  },
  "link_building_raw_low_points": [
    1800.0,
    3500.0
  ],
  "link_building_raw_high_points": [
    1800.0,
    8500.0
  ],
  "hourly_rate": {
    "label": "hourly rate: providers stating a per-hour figure",
    "n": 7,
    "published": false,
    "note": "n=7 < minimum 8: not published as a median/IQR, raw points only."
  },
  "day_rate": {
    "label": "day rate: providers stating a per-day figure",
    "n": 1,
    "published": false,
    "note": "n=1 < minimum 8: not published as a median/IQR, raw points only."
  },
  "hourly_rate_raw_points": [
    30.0,
    49.0,
    60.0,
    75.0,
    90.0,
    150.0,
    300.0
  ],
  "day_rate_raw_points": [
    400.0
  ],
  "retainer_by_region": {
    "London": {
      "label": "monthly retainer entry price: London",
      "n": 6,
      "published": false,
      "note": "n=6 < minimum 8: not published as a median/IQR, raw points only."
    },
    "South East": {
      "label": "monthly retainer entry price: South East",
      "n": 7,
      "published": false,
      "note": "n=7 < minimum 8: not published as a median/IQR, raw points only."
    },
    "North": {
      "label": "monthly retainer entry price: North",
      "n": 17,
      "published": true,
      "median": 500.0,
      "q1": 497.0,
      "q3": 649.99,
      "iqr_width": 152.99,
      "min": 110.0,
      "max": 1500.0
    },
    "South West": {
      "label": "monthly retainer entry price: South West",
      "n": 4,
      "published": false,
      "note": "n=4 < minimum 8: not published as a median/IQR, raw points only."
    },
    "Scotland": {
      "label": "monthly retainer entry price: Scotland",
      "n": 4,
      "published": false,
      "note": "n=4 < minimum 8: not published as a median/IQR, raw points only."
    },
    "UK-wide/remote": {
      "label": "monthly retainer entry price: UK-wide/remote",
      "n": 5,
      "published": false,
      "note": "n=5 < minimum 8: not published as a median/IQR, raw points only."
    },
    "Midlands": {
      "label": "monthly retainer entry price: Midlands",
      "n": 9,
      "published": true,
      "median": 400.0,
      "q1": 360.0,
      "q3": 500.0,
      "iqr_width": 140.0,
      "min": 99.0,
      "max": 1530.0
    },
    "Wales/NI": {
      "label": "monthly retainer entry price: Wales/NI",
      "n": 7,
      "published": false,
      "note": "n=7 < minimum 8: not published as a median/IQR, raw points only."
    },
    "not stated": {
      "label": "monthly retainer entry price: not stated",
      "n": 1,
      "published": false,
      "note": "n=1 < minimum 8: not published as a median/IQR, raw points only."
    },
    "East of England": {
      "label": "monthly retainer entry price: East of England",
      "n": 1,
      "published": false,
      "note": "n=1 < minimum 8: not published as a median/IQR, raw points only."
    }
  },
  "provider_type_counts": {
    "agency": 72,
    "freelancer": 3
  },
  "region_counts": {
    "London": 11,
    "not stated": 2,
    "Midlands": 11,
    "South East": 8,
    "North": 19,
    "South West": 4,
    "Scotland": 7,
    "UK-wide/remote": 5,
    "Wales/NI": 7,
    "East of England": 1
  },
  "n_unique_providers_included": 75,
  "n_rows_total": 85,
  "publish_rate": {
    "included_own_unbundled_price_domains": 75,
    "uk_reachable_no_qualifying_price_domains": 75,
    "denominator_uk_reachable_domains": 150,
    "rate_pct": 50.0,
    "excluded_non_uk_domains": 12,
    "excluded_inaccessible_domains": 17,
    "redirect_only_domains": 3,
    "total_unique_domains_touched": 182,
    "total_comparator_pages_fetched": 186,
    "pages_successfully_read": 166,
    "pages_returned_access_error": 17,
    "pages_that_only_redirected": 3
  },
  "clutch_directory_sample": {
    "note": "Self-reported bands on Clutch.co agency profiles, USD, not GBP; never pooled with the site-published panel above. First 10 UK SEO agencies per 5 Clutch city pages (London, Manchester, Birmingham, Scotland, Bristol), checked 2026-09-25, 50 listing rows total.",
    "hourly_rate_band_usd": {
      "$50-$99": 15,
      "$100-$149": 22,
      "$150-$199": 8,
      "not_stated": 5
    },
    "min_project_size_band_usd": {
      "$1,000+": 27,
      "$5,000+": 15,
      "$10,000+": 3,
      "not_stated": 5
    },
    "n_listing_rows": 50
  },
  "retainer_by_region_group": {
    "London and South East": {
      "label": "monthly retainer entry price: London and South East",
      "regions": [
        "London",
        "South East"
      ],
      "n": 13,
      "published": true,
      "median": 640,
      "q1": 299,
      "q3": 800,
      "iqr_width": 501,
      "min": 24,
      "max": 2000,
      "note": "region groups set after collection (27 Sep 2026) so each group has n>=8"
    },
    "North of England": {
      "label": "monthly retainer entry price: North of England",
      "regions": [
        "North"
      ],
      "n": 17,
      "published": true,
      "median": 500,
      "q1": 497,
      "q3": 649.99,
      "iqr_width": 152.99,
      "min": 110,
      "max": 1500,
      "note": "region groups set after collection (27 Sep 2026) so each group has n>=8"
    },
    "Midlands": {
      "label": "monthly retainer entry price: Midlands",
      "regions": [
        "Midlands"
      ],
      "n": 9,
      "published": true,
      "median": 400,
      "q1": 360,
      "q3": 500,
      "iqr_width": 140,
      "min": 99,
      "max": 1530,
      "note": "region groups set after collection (27 Sep 2026) so each group has n>=8"
    },
    "Scotland, Wales and Northern Ireland": {
      "label": "monthly retainer entry price: Scotland, Wales and Northern Ireland",
      "regions": [
        "Scotland",
        "Wales/NI"
      ],
      "n": 11,
      "published": true,
      "median": 399,
      "q1": 275,
      "q3": 500,
      "iqr_width": 225,
      "min": 129,
      "max": 1300,
      "note": "region groups set after collection (27 Sep 2026) so each group has n>=8"
    },
    "South West, East of England, UK-wide or not stated": {
      "label": "monthly retainer entry price: South West, East of England, UK-wide or not stated",
      "regions": [
        "South West",
        "East of England",
        "UK-wide/remote",
        "not stated"
      ],
      "n": 11,
      "published": true,
      "median": 400,
      "q1": 279,
      "q3": 500,
      "iqr_width": 221,
      "min": 185,
      "max": 599,
      "note": "region groups set after collection (27 Sep 2026) so each group has n>=8"
    }
  }
}