{
  "edition": "2026-07",
  "period": {
    "start": "2026-04-09",
    "end": "2026-07-07"
  },
  "extractedAt": "2026-07-10",
  "qualifyingProperties": 53,
  "queryRows": 2615,
  "totals": {
    "clicks": 1667,
    "impressions": 382941,
    "queryRows": 2615
  },
  "table": [
    {
      "position": "1",
      "ctr": 5.96,
      "clicks": 43,
      "impressions": 721,
      "queries": 5
    },
    {
      "position": "2",
      "ctr": 0.22,
      "clicks": 7,
      "impressions": 3199,
      "queries": 6
    },
    {
      "position": "3",
      "ctr": 1.58,
      "clicks": 44,
      "impressions": 2784,
      "queries": 14
    },
    {
      "position": "4",
      "ctr": 8.61,
      "clicks": 377,
      "impressions": 4381,
      "queries": 24
    },
    {
      "position": "5",
      "ctr": 2.96,
      "clicks": 150,
      "impressions": 5069,
      "queries": 37
    },
    {
      "position": "6",
      "ctr": 1.59,
      "clicks": 407,
      "impressions": 25649,
      "queries": 71
    },
    {
      "position": "7",
      "ctr": 1.02,
      "clicks": 262,
      "impressions": 25582,
      "queries": 81
    },
    {
      "position": "8",
      "ctr": 0.27,
      "clicks": 40,
      "impressions": 14787,
      "queries": 60
    },
    {
      "position": "9",
      "ctr": 0.75,
      "clicks": 73,
      "impressions": 9783,
      "queries": 76
    },
    {
      "position": "10",
      "ctr": 0.53,
      "clicks": 45,
      "impressions": 8514,
      "queries": 67
    },
    {
      "position": "11-20",
      "ctr": 0.25,
      "clicks": 119,
      "impressions": 48279,
      "queries": 324
    },
    {
      "position": "21+",
      "ctr": 0.04,
      "clicks": 100,
      "impressions": 234193,
      "queries": 1850
    }
  ],
  "methodology": {
    "edition": "2026-07",
    "reviewedAt": "2026-09-12",
    "pageUrl": "https://sunnypatel.co.uk/blog/google-ctr-study/",
    "population": "53 qualifying Google Search Console properties in a managed convenience portfolio; distinct domains and property overlap were not verified in the retained output.",
    "rowDefinition": "One returned query within one property across the measurement period; query strings may repeat across properties.",
    "countryFilter": null,
    "deviceFilter": null,
    "brandExclusion": false,
    "minimumImpressions": 50,
    "minimumAveragePosition": 0.5,
    "rowLimitPerProperty": 5000,
    "pagination": false,
    "searchType": "web (API default)",
    "aggregationRequested": "auto (API default)",
    "responseAggregationTypeRetained": false,
    "aggregationLimit": "The query-only request normally produces property-level aggregates. The response aggregation type was not retained. These are not page-level CTR observations.",
    "verificationScope": "Correction checked the retained bucket totals and extraction script. Original property-query responses and the property inventory were not retained in the published artefacts; this is not an independent audit of the underlying Search Console accounts.",
    "dateTimeZone": "America/Los_Angeles (Search Console reporting dates)",
    "bucketRule": "position < 10.5: Math.round(position); 10.5 <= position <= 20.5: 11-20; position > 20.5: 21+",
    "ctrFormula": "100 * sum(clicks) / sum(impressions)",
    "limitations": [
      "Not a UK-only or non-brand benchmark. No country, device, brand or sector mix was retained.",
      "Only the top returned rows were available before filtering. Query results are sorted by clicks. API limits and anonymised queries restrict coverage.",
      "The position-one bucket contains five query rows and 721 impressions. Thin buckets do not establish universal targets.",
      "Buckets represent period-average positions, not fixed rankings or physical search-result pages.",
      "Different query groups cannot establish a causal ranking, intent, AI Overview or zero-click effect.",
      "The retained data contain bucket totals only. Per-property variation, overlapping properties and extraction coverage cannot be reconstructed."
    ],
    "correction": "Interpretation corrected on 12 September 2026. The original dates and all 12 bucket totals are preserved. No fresh collection is claimed.",
    "citation": "Sunny Patel, Google CTR by Position: A Portfolio Study. 2,615 retained query-property rows from 53 qualifying Search Console properties, 9 April-7 July 2026. No country filter or explicit brand exclusion. Interpretation corrected 12 September 2026. https://sunnypatel.co.uk/blog/google-ctr-study/",
    "reuse": "Reuse the published aggregate data and our chart with a link to the study and its dates, sample and limitations.",
    "sources": [
      "https://developers.google.com/webmaster-tools/v1/searchanalytics/query",
      "https://support.google.com/webmasters/answer/7042828"
    ]
  }
}